The importance of supporting imagery when it comes to content creation is often over looked. It’s important not to bombard your users with a great wall of text as this can often look too overwhelming to read. Pictures are an easy way to convey a message quickly and break up text into small, digestible chunks.

There’s no better evidence for this than social media sharing. Studies have shown that Facebook posts that include an image receive twice as many comments than those without. The rest of the social landscape looks very similar, 63% of social media is made up of images. In the digital age, we simply love our images!

This is all well and good, but what if you don’t have any of your own imagery? We hear you! The internet can be a wonderful place at times and there are plenty of free resources out there to give you a hand. Here are a few of our favourites:

  • Pexels – Pexels provides a great range of free stock photos you can use for commercial use with no attribution required. They have also recently added free stock videos as a resource which is really handy!
  • Unsplash – Very similar to Pexels, Unsplash provides us with a range of stock images free to use commercially. We find that the imagery on Unsplash tends to have a bit more of a “natural” feel – they’re generally a lot less cheesy than other resources.
  • 100% Pure New Zealand – This is a really great resource we recommend to all our tourism-related clients. 100% Pure New Zealand provides beautiful, high quality images of our unique New Zealand landscape, free of charge. You will need to register your tourism business to use the images but the pay off is like no other!
  • Freepik – We use Freepik to quickly source free vector and psd graphics. These can be useful for creating infographics, product mockups or just creating some more visually interesting elements to your website.
  • FontAwesome – FontAwesome is our go-to resource for generic icons. All of our websites have Font Awesome ready to go so just find the icon you want to use and follow these steps provided by FontAwesome to put it into action.
  • Flaticon – Another great source of free icons we use all the time – Flaticon specialises in icons with a more specific use case. You can choose single icons or a pack of icons to keep things looking consistent across your website.


We hope this list has helped you on your journey to create more effective content for your website. If you need more specific help with the content on your website please don’t hesitate to reach out, we’re here to help!