So, you’re meeting with our web design team, that’s brilliant!

For us, inaugural meetings are important because they set the stage for the kinds of collaborative partnerships Meta Digital is known for. We call this inaugural meeting a ‘website discovery meeting.’ In short, it’s a chance for us to get to know you, your business and your digital needs.

This can be a lot to cover in a 60-minute sit-down. Many of our clients represent businesses with a range of complex needs, some of which aren’t easily put into words. This means the process of discovering your business involves a lot of questions.

So, we’ve compiled a handy list of what you might be asked during your first meeting with us.


  1. What are the products/services that you sell?
  2. Explain your product/service/offering in your own words.
  3. Who is your target market/audience?
  4. What are your users’ needs? What are they looking for?
  5. What is the purpose of your website?


  1. Who are your main competitors and what is your point of difference?
  2. What are your website likes and dislikes? Can you provide examples?
  3. Are there any existing websites that appeal to you? Why?
  4. Is there anything that your competitor’s websites do that you aspire to?
  5. What are your project outcomes, goals and KPIs (e.g. buy a product, fill out a contact form, post a review, sign up for the newsletter etc.)?


  1. Do you have a domain name?
  2. Do you have access to your current websites hosting?
  3. Do you have Google Analytics and Search Console?
  4. What would you consider to be your top 5-10 keywords?

If you already have a website…

  1. What are your top frustrations with your current website?
  2. What do you like most about your current website?
  3. Are you happy with the amount of traffic your current website is getting?
  4. Is there anything from your current website you will be bringing over to the new one (text, blog articles, imagery, structure)?

And finally, from a visual design point of view, do you have/will you have any or all of the following…

  • A brand guide
  • Logos
  • Brand colours
  • Vector assets
  • Imagery assets
  • Any additional marketing material
  • A copywriter

We won’t show you the door if you fail to answer these questions. These are merely some base collaborators for a website that we want to cover in order to produce a product both parties can be proud of.

If you’re drawing blanks on any number of them, that’s fine. Helping clients find the right answers to questions like these is a web designer’s bread and butter.

If you have something resembling an answer to each one of these questions, however, that’s beyond brilliant. This means you’re one step closer to owning a bespoke, digital solution that will make you the envy of your competitors.