When it comes to building a website, it’s important to choose the right platform that can meet your business needs. Our CMS of choice is WordPress. More websites are powered by WordPress than any other content management system (CMS) platform on the Internet. However, not all WordPress websites are created equal, for example:
Templates force your business to fit into their mould
With a custom design created just for your business and brand, your website will be different from anyone else’s and can genuinely reflect your business’ culture and identity. A template or theme might allow you to change the logo, colours, and fonts, but beyond that, you’re stuck with the defaults. Your website should be a direct reflection of your business’ culture and identity – and when you have a theme, it’s built to fit a thousand different companies and are therefore built generically.
Many templates are over-coded
Poorly coded templates are notorious for causing issues down the track. Because themes are built for such a wide audience, they include up to 10 times the amount of scripts/code than a custom site would. This leads to increased hosting and infrastructure costs, your site being slow and working poorly for visitors. With a custom design, we can ensure that your website is optimised for speed and performance, reducing hosting and infrastructure costs in the long run.
We customise the back-end as well as the front
Many web developers overlook the importance of customising the WordPress administrative area. We consider how you will manage your site over time and create customisations that make it easy to maintain for years to come. With a custom back-end, you’ll have all the tools you need to manage your website efficiently, saving you time and effort in the long run.