If you’ve noticed a dip in traffic, orders, or inquiries recently, it’s likely due to Google's August 2024 core update. This update, which completed on September 3rd, was designed to improve search results by focusing on user-centric, high-quality content. Even websites that have performed well up until now might see some changes.
We’ve put together a quick list of some best Google Ad practices to give you a head start in your journey.
While Google Ads is a meaty platform brimming with countless features, starting out doesn’t need to be complicated.
With a 78% share of the global pay-per-click market, Google Ads is a huge force to be reckoned with in terms of reach and complexity.
Google have officially recognised and announced that several user experience factors will impact a website’s position and placement in their search engine result pages.