Fuelchief

Fuelchief

Fuelchief were after a client-centric website that better reflected their 40 years of expertise. We were happy to help.

Fuelchief is the culmination of quality design, innovative thinking, and construction excellence of storage and management solutions for all liquid fuels. Their journey began in New Zealand but has since expanded successfully into overseas markets including Australasia and the Pacific. Continually improving, Fuelchief is driven by a desire to make the storage and management of fuel what it should be – safe and hassle-free for all involved.

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Fuelchief

Our Role

Due to their constant growth, Fuelchief were looking to refresh their website. Frustrated by a range of factors on their pre-existing site, it was essential that the new website gave them the ability to easily update and manage their content on their own – along with a more sophisticated platform to drive qualified lead enquiries from potential customers.

Meta Digital worked closely with the Marketing Manager to arrive at a world-class website design and structure that would grow with the businesses, while still retaining a seamless journey for their viewers as the site evolves.

Our Role
Our Approach
Fuelchief

Our Approach

It was essential for the transition between the new and old website to be as painless for Fuelchief as possible. This required a thorough understanding of the businesses internal processes, and some creative thinking on what could be changed and what could be improved whilst working on the new website.

We worked with their HubSpot partners to integrate their HubSpot CRM with custom forms on the website including a custom savings calculator. This would allow their sales team to track any enquiries.

Our Approach
Fuelchief

Our Solution

The Meta team chose to use WordPress and WooCommerce, both mature software platforms that offer options to easily scale and integrate with other online platforms including HubSpot CRM.

We are really proud of the positive response we have received from the team at Fuelchief regarding the new website. The team can easily control content at their own leisure while still retaining a robust and logical site.

Our Solution

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